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Citizen-Centric Reporting

How to Construct A Report

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One thought that occurred to me is that the gold standard for accountability reporting ought to be citizen-centric.  If you are doing anything else that is great but report to your citizens at a base level and give them the path to more info if that is what you have and they want. The great thing about a citizen-centric report is you can just about publish July 1 because you don’t have to do a superhuman effort to put a report together and wait for auditors.”

Thomas J. Sadowski, CGFM, CPA

Director of Accounting

Division of Accounting

State of Missouri

Developing a four page Citizen Centric Report does not take a super-human effort. We are only talking four pages! The first step is to make the right decision to produce a report! As a fellow citizen and taxpayer, surely you appreciate the notion that governments exist to serve their citizens. Citizens have the right to understand how their government operates and if their tax dollars are being spent efficiently and effectively.

Governments have a responsibility to provide that information in an easily understandable way. Unfortunately, government financial statements are often too large and complicated for average citizens to comprehend. You can fill that void with the four-page Citizen Centric Report! Let’s get started!

Get started Now! Here are the tools that you will need:

Other Useful Documents:

Don’t Reinvent the Wheel! Read How These Governments Produced a Report

City of Saco, Maine
Lisa Parker - Finance Director
lparker@sacomaine.org

Who Decided to Produce the Report?

The decision to produce the report was primarily made by me as we had put together our own shorter version of our report to distribute locally, recognizing that many people would not read our 100+ page performance report. This was a mechanism to make it better and have it colorful and more aesthetically pleasing.  It then references the city web site to get more information through the performance measurement report, CAFR or distinguished budget document if they are interested. 

Who Was Involved in Gathering the Information?

The information for inclusion in the 4 page report was put together by myself. 

How Did You Decide On What Information to Include?

In Saco’s case, I was fortunate enough to be on the AGA Task Force that was putting together the Content Guidelines so I used the discussions we had as a group as far as what I was going to place on each page of the report. 

Where Did You Distribute the Report?

I was fortunate (being the first to finalize a four page report) that AGA’s public relations team helped to put it all together for me and provided the outreach with our local newspapers etc. We included the four pages in the local paper.  We also had a press conference here at Saco City Hall to kick the report off, the day before it hit the papers.  We also had about 1,000 hard copies of the report prepared which were distributed at the local grocery stores, public library and city hall. 

How Long Did It Take?

It really did not take long as the whole thrust of the Task Force was to use information that was readily available so that finance officials were not spending lots of time to put together yet another report.  It was therefore a real “cut and paste” kind of exercise.  The first year of putting it together will take longer as a community will need to decide what to include but hopefully the prototype will give them guidance, as this was our intent.

Village of Los Lunas, New Mexico
Peter Fernández, CGFM – Financial Services Planner
fernandezp@loslunasnm.gov

Who Decided to Produce the Report?

At the Village of Los Lunas, the development of the Annual Budget is the responsibility of one person, the Financial Services Planner with input from all staff levels.  The decision to produce the citizen centric report and include it as part of the annual budget was initiated solely by me.  At the Village of Los Lunas, there is a general expectation to look for ways to enhance any/all products produced by staff members as well as work processes.  Having the AGA samples/templates made the process of creating the citizen centric report much easier and I am a firm believer in never reinventing the wheel. 

Who Was Involved in Gathering the Information?

I did have to rely on the various heads of Departments to develop some of the summary information.  In some cases, although one would think that the information should be readily available or easy to obtain, in some departments this became somewhat of a challenge.  Probably some of the most difficult data to develop were the Village’s Service statistics.  I received very good responses to my requests for data because I believe that I made it clear that the information that was being presented was useful not only to the public but also to each of the departments and it was presented as an opportunity for them to share some of their accomplishments.  It is my intention to call for the data much earlier in the budget process so departments are not under so much stress. 

How Did You Decide On What Information to Include?

The decision of what to include was a combination of using the AGA examples, my knowledge of organizations/services that the Village provides and what could be developed within a short timeframe.  I will review the developed report early in my budget process to determine how/what can be enhanced within it and get the word out regarding data that needs to be submitted to me.

Who Had Final Approval?

The final approval of the report was at the Village Administrator level however; I did present the information at a Mayor/Council meeting for their feedback.  I informed the Administrator that I intended to include the report at the front of my annual budget because in many respects it serves as an ‘Executive Summary to the Annual Budget’.  I also made sure that the Village’s state budget analyst was well aware of my inclusion of the new report at the front of the budget document that was sent to the state for our annual budget approval.  

Where Did You Distribute the Report?

In addition to adding the report to the annual budget document, copies of the report are posted on our web page and printed copies are made available at our document display rack in the front lobby of our Administration building as well as being made available at our public library.

How Long Did It Take?

I would estimate that preparation of the report took about two weeks calendar time due to the slight delay in getting some of the data back from various departments.  However, the actual preparation time that I devoted to developing the first report is very hard to quantify.  I would estimate that I did not spend more than 24 hours in reading/learning about the AGA’s Citizen Centric initiative, requesting/discussing data with staff members/department heads, writing and reviewing the report.  Again, having the AGA templates available as well as actual examples of reports completed made the process much easier.

City of Portland, Oregon
Drummond Kahn, CGFM – Director of Audit Services
drummond@ci.portland.or.us    

Who Decided to Produce the Report?

We, the City Audit Services Division, recommended to our elected City Auditor that a report should be developed. We conveyed to him that the report could be produced using the current budget and that much of the information could be found in our Service, Efforts and Accomplishments (SEA) Report. The City Auditor gave us the go ahead to proceed.

Who Was Involved in Gathering the Information?

Three of our Audit Services Division staff members, including a Senior Management Auditor who had prepared similar Trends and SEA reports, as well as our Public Information Representative were involved in gathering the information to be included in the report.  Much of the information was already available in City budget documents and in our annual SEA report. 

How Did You Decide On What Information to Include?

We followed AGA’s Citizen Centric Content Guidelines in determining what information to include in our report. We also took a look at other government’s four page reports for ideas. Again, the information included was readily available in our SEA report, with a few items from the City's Adopted Budget. In addition, some of the background and highlights about the City were drawn from recent City press releases and background information from our SEA report and City website.  Nothing entirely new was written or compiled just for the Citizen-Centric report (in other words, the Citizen-Centric report only includes information already public from other City documents).

Who Had Final Approval?

Our City Auditor had the final approval of the report.

Where Did You Distribute the Report?

We held a press conference with AGA officials and key City officials, distributed a press release, and posted the report on the Auditor's Office website and the main City web page.  Copies of the report were mailed to key report recipients (including local libraries) and available in the Auditor's Office.

How Long Did It Take?

It took about 6-7 weeks total, about 35-40 hours total to produce our report.

State of Oregon
John Radford, CGFM – State Controller
john.j.radford@state.or.us

Who Decided to Produce the Report?

We asked our state Budget Manager, the State Economist, the lead CAFR Preparer, the Performance Management expert, and the Public Relations Officer to come together and discuss this idea.  That group decided to proceed to do a CCR.

Who Was Involved in Gathering the Information?

Each person took a page of the report.  The State Economist took page one, the Budget Manager took page two, the Preparer took page three, and the last page was the Performance Management expert and the Public Relations person.

How Did You Decide On What Information to Include?

Each person took about 10 days to offer their version of their page and we then convened a meeting and reviewed offering suggestions and linkage.  Then they individually produced a final draft page and sent it all to the Public Relations officer. Another week.

The PR person put it all together and sent it out to the group for final review and tweaking changes which the PR person did and produced a final document.  The PR person then reviewed with the Governor’s Office and the AGA.  Another week.

Where Did You Distribute the Report?

Once we had agreement we sent it to the state printer for printing.  It was very popular with the Governor’s Office and he used it with citizen groups.

How Long Did It Take?

In total, I’d say about 4 to 5 weeks.

The group has decided to do a second edition and we’ll start that in January – at the conclusion of the 2007 CAFR.


 


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