If you are seeing this text, it is because you are using an obsolete browser which does not support current web standards. The site will still function, but some parts of it may look unusual. We recommend upgrading to a current browser version.
AGA logo
Advancing Government Accountability
About AGA
AGA Store
Certification
Conferences & Events
Continuing Education
Jobs
Join Now!
Membership & Chapters
Outreach
Press Room
Publications
Sponsors
Standards & Research
AGA Home

arrow 
GO

Print This Page



Citizen-Centric Reporting

Toolkit for Media Outreach

This initiative is about honestly reporting back to our citizens and saying, ‘This is what’s been done well, and this is where we’re going to need to improve in the years to come.’ “This state learned long ago that you can’t move forward without its citizens weighing in, and we hope this report is a big step in making that process easier.”

John J. Radford, CGFM, CIA, CFE

State Controller

State of Oregon

The toolkit includes:

  • Tips for working with the media

  • How to develop a press list

  • Keys to a good press event

  • Ideas for good messengers

  • Ways to foster working relationships with reporters

  • Strategies and tactics behind pitching an exclusive to a key outlet

  • Notes on setting up and participating in editorial board meetings

  • Elements of good press releases, letters to the editor and opinion essays

  • Sample press materials (media advisories, press releases, pitch letters, etc.)

View the toolkit


 


Association of Government Accountants   2208 Mount Vernon Avenue   Alexandria, VA 22301   PH 703.684.6931   TF 800.AGA.7211   FX 703.548.9367