AGA Today
As Hurricane Season Looms, States Aim to Scare
By: Abby Goodnough, The New York
Times
MIAMI, May 30 — Convinced that tough tactics are needed, officials in
hurricane-prone states are trumpeting dire warnings about the storm
season that starts on Thursday, preaching self-reliance and prodding the
public to prepare early and well.
Cities are circulating storm-preparation checklists, counties are
holding hurricane expositions at shopping malls and states are dangling
carrots like free home inspections and tax-free storm supplies in hopes
of conquering complacency.
But the main strategy, it seems, is to scare the multitudes of people
who emergency officials say remain blasé even after last year's
record-breaking storm season.
To
persuade residents to heed evacuation orders, the Florida Division of
Emergency Management is broadcasting public service announcements with
recordings of 911 calls placed during Hurricane Ivan in 2004.
"The roof has completely caved in on us," a woman cries as chilling
music swells, only to be told that rescuers cannot come out during the
storm.
Speaking of the tactics, Craig Fugate, Florida's emergency management
director, said last week at a news conference in Tallahassee, "We're
going to use a sledgehammer."
This save-yourselves approach comes after government agencies were
overwhelmed by pleas for help after last year's storms and strongly
criticized as not responding swiftly or thoroughly enough to the public
need. Now, officials have said repeatedly, only the elderly, the poor
and the disabled should count on the government to help them escape a
hurricane or endure its immediate aftermath.
Mississippi, where more than 200 residents died in Hurricane Katrina,
unrolled a "Stay Alert. Stay Alive" hurricane awareness campaign in
April. State officials told residents what to pack in a "go-kit" for
evacuating (flashlight, radio, nonelectric can opener) and, like many
others, commanded them to stockpile at least three days' worth of water
and food.
Horry County, S.C., home to Myrtle Beach, held a hurricane exposition
last month and is giving similar presentations at Kiwanis clubs and
homeowners associations.
"The big shortfall is complacency with the community," said Randall
Webster, director of Horry County Emergency Management. "Our main theme
is, take interest as an individual and make preparations."
But will it work? Emergency management officials groaned this month at a
poll by Mason-Dixon Polling and Research Inc., which found that of 1,100
adults along the Atlantic and Gulf Coasts, 83 percent had taken no steps
to fortify their homes this year, 68 percent had no hurricane survival
kits and 60 percent had no family disaster plan.
"I
can't rightfully say I see any increased sense of people getting ready,"
said Larry Gispert, emergency management director in Hillsborough
County, Fla., home to Tampa. "It's like a psychological issue — 'If I
don't think about bad things, bad things won't happen.' "
In
Nags Head, N.C., Jimmy Austin, a former commercial fisherman who now
operates his own seafood market, said he was unfazed by this year's
predictions, some of which suggest that the Carolinas will be especially
hard hit. He keeps his insurance current, Mr. Austin said, but sees no
need for special precautions.
"I
don't pay these things a whole lot of mind," said Mr. Austin, 69, a
native of the Outer Banks. "Because they say so doesn't mean it's going
to happen that way."
In
Galveston, Tex., Keith Patterson, a resident there for 30 years,
dismissed the urgency of a hurricane survival kit on Thursday. No use
worrying about a hurricane until it is near, he said.
"When one is coming, I'll make preparations," said Mr. Patterson, 68, a
retired purchasing clerk. "I'll get what I have to get then."
In
Florida, the second annual tax holiday on hurricane supplies, from May
21 through June 1, has not drawn an overwhelming response, several store
representatives said. But at least one store, the Lowe's in South Fort
Myers, was selling more generators than barbecue grills last week, said
John Sandford, operations manager there.
At
a Home Depot, Brenda and Jerry Dyche of South Fort Myers were shopping
for a generator last Wednesday. With that and a new roof, they said,
they had no reason to flee.
"We'd just as soon be in our house," Mr. Dyche said. "Where are we going
to go? I-75 is a parking lot by the time they evacuate everybody."
Likewise, Ronda Burke, who did not go inland last year to avoid
Hurricane Rita but stayed on South Padre Island, Tex., to watch over her
new health food cafe, Naturally's, said she would probably do the same
this year if necessary.
"We feel about our store like you feel about a person," said Ms. Burke,
whose husband took their two young children to higher ground as
Hurricane Rita neared the Texas coast (and eventually came ashore far
from South Padre Island). "We'd probably ride it out again."
Meanwhile, government agencies are preparing more thoroughly than ever,
stockpiling water and food, improving communication technology and
outfitting supply trucks with global positioning systems.
Hattiesburg, Miss., is buying $4 million worth of generators for its
public buildings and water system. Broward County, Fla., bought a
$500,000 command post vehicle to shuttle emergency managers among crisis
spots. Many areas will offer more hurricane shelters this year, though
officials like Herminio Lorenzo, the Miami-Dade County fire chief, are
portraying them bleakly to encourage people to make their own plans.
"The very last place you would want to go is a Red Cross shelter," Mr.
Lorenzo said last week at a community hurricane preparation meeting.
"You're so close to the people sleeping next to you that you can feel
the hair of their mustache on the side of your head."
Some communities are coaxing the public to prepare in a piecemeal way,
like saving old milk jugs as emergency water containers and buying one
extra can of food on every grocery trip. Escambia County, Fla., is
publishing weekly shopping lists to try to get residents to stock up
little by little. Martiza Vazquez of Miami said that approach had made
preparing more manageable.
"Every time I go to the supermarket I buy four or five cans of tuna or
soup or whatever," Ms. Vazquez, 37, said. "I have a checklist that came
with the paper the other day, and I am using that to figure out how much
is enough."
Waiting for a taxi to take her to her job at McDonald's, Chanavia
Williams of Galveston, who makes $5.75 an hour, laughed at the notion of
buying provisions to sock away.
"We got food, but I got none saved," said Ms. Williams, 17, the single
parent of a 2-year-old, who lives in public housing.
Ms. Williams said she would have to sacrifice buying diapers and baby
clothes to afford a hurricane survival kit.
Still, Ms. Williams, who evacuated on a bus as Hurricane Rita neared,
said she wanted to prepare, echoing others who had frightening
experiences last year. Wayne P. Sallade, emergency management director
in Charlotte County, Fla., which was devastated by Hurricane Charley in
2004, said the Mason-Dixon poll numbers on hurricane preparation were
skewed by people in states that had not had hurricanes recently.
"You talk to people in cities here, and there's an absolute fever for
information," Mr. Sallade said.
That is also true in New Orleans and along the Mississippi coast, where
post-Hurricane Katrina anxiety has compelled many to prepare diligently
this year.
But in Houston, Joe Laud, spokesman for the city's emergency center,
said only 1,000 people with special needs had registered for public
transportation to pick them up in an evacuation. During Hurricane Rita,
Mr. Laud said, 25,000 such residents needed help evacuating.
Gov. Jeb Bush of Florida, at his annual hurricane conference this month
in Fort Lauderdale, sourly recalled the chaos after Hurricane Wilma last
year, where throngs of residents lined up for free emergency supplies
that quickly ran out.
"It makes it a lot harder when people line up in their Lexuses or
Mercedeses to get ice and water at a public distribution site when the
Publix is open a block away," Mr. Bush said.
As
his audience of emergency workers applauded, he added, "I don't know
about you, but it sure made me feel better to get that off my chest."
Reporting for this
article was contributed by Terry Aguayo and Andrea Zarate from Miami;
Joanna Hogan from South Fort Myers, Fla.; John DeSantis from Wilmington,
N.C.; Karen Hastings from South Padre Island, Tex.; and Thayer Evans
from Galveston, Tex.