AGA TOPICS Newsletter

Member-Get-A-Member Go For Growth Campaign
Chapter Recruitment Best Practices

Close to 400 members have sponsored new members into AGA during this year’s member-get-a-member drive! Current members sharing their AGA experience is the best marketing tool for new memberships. In fact 75 percent of new members cite colleagues/friends as having introduced them to AGA.

Here is a sampling of what our chapters are doing to recruit members.

The Virginia Peninsula chapter designated FEBRUARY AND MARCH as NEW MEMBER months and launched a recruiting campaign “AGA IS BETTING $100 THAT YOU'RE NO FOOL!!!” offering anyone who sponsors a new member before April Fools Day a chance in a $100 drawing. Clever! 

The Cleveland Chapter has held several recruiting events: a Pizza Party lunch for new DFAS Interns (ELPAs); a Breakfast at the NASA facility; and a Lunch for individuals in the DoDIG office. These outreaches have resulted in several new memberships!

The Montgomery Chapter includes the price of membership (new and/or renewal) in the registration fee for their November 2005 Seminar. Included in their record attendance of 269 were 54 new members!

The Central Pennsylvania Chapter’s new member drive has the lure of FREE MONEY!  Sponsoring members, along with their recruit, can earn $20 when they come to a monthly meeting with the new member’s application and a check for the new member’s registration fee!  The chapter is planning to do some outreach with a visit to accounting students at Shippensburg University to discuss the AGA Scholarship as well as accounting employment opportunities within the Commonwealth of Pennsylvania.  Finally, the chapter presents a “Long-Standing Award” in recognition of a member with lots of AGA longevity who supports the chapter and fellow membership and a highly competitive and coveted  “Outstanding Member” award to an AGA member with outstanding service and conduct that exemplifies the characteristics embodied in the mission, objectives, and values promulgated by the chapter.

The Mid-Missouri Chapter hosts AGA lunch-n-learn get-togethers for prospective members. They target state agencies that have a large number of potential members (financial or grants management or auditing staff), and work with an AGA member in that agency to arrange for a conference room at that agency site and to help identify the prospective members. Each prospective member then receives a personal invitation to attend the AGA lunch-n-learn, where they receive a free lunch, meet some CEC members, and learn about how AGA can benefit them. As many of our Chapter CEC members as possible will be on hand to meet and greet the prospective members. Each attendee will receive an AGA and CGFM membership packet, an AGA pen and AGA lanyard.

The 2005-2006 Go For Growth campaign runs through April 30, 2006. The campaign includes prizes and recruiter recognition. So start recruiting today before time runs out!