Telling the Story of Impact – How to Capture Attention through Data

Data alone doesn’t drive trust—stories do. This webinar explores how government professionals can translate financial and performance data into clear, compelling narratives that resonate with the public.

Using AGA’s Citizen-Centric Reporting (CCR) framework and real-world examples, participants will learn how to simplify complex information, highlight outcomes, and communicate impact in a way that captures attention and builds trust.

Learning Objectives:
At the end of this webinar, participants will be able to:

• Understand the purpose and structure of AGA’s Citizen-Centric Reporting (CCR) model
• Identify the four core components of an effective CCR (mission, performance, finances, and future outlook)
• Explain how CCR supports transparency, accountability, and public trust
• Apply storytelling techniques to communicate government outcomes more effectively
• Recognize opportunities to integrate data initiatives (e.g., Evidence Act, state data programs) into reporting strategies